Heartless
Client: Trillium Gift of Life Network
From the like button on social to the lyrics in our favourite songs, organs permeate pop culture and have become so embedded into our everyday lives that they’ve become difficult to notice.
Heartless simulated what it felt like to be someone yearning, waiting, and hoping for an organ to arrive by reimaging popular songs without organs. Our covers showed up wherever people expected to hear music on the internet and disrupted them with lyrical gaps and silences to make them think about the organ missing.
CREDITS :: SID LEE
ECD: Jeffrey DaSilva
ART DIRECTOR: Anna Cumyn
COPYWRITER: Sean Ngo
MOTION DESIGNER: Emma O’ Neill
PRODUCER: Elana Olavesen
AUDIO: Grayson Music Group