Heartless
Client: Trillium Gift of Life Network
From the like button on social media to the lyrics in our favorite songs, organs are deeply woven into pop culture. They've become so embedded in our everyday lives that we often don’t even notice them.
Heartless simulated what it feels like to be someone waiting, hoping, and yearning for an organ transplant — by reimagining popular songs without organs. These covers appeared in the places people expect to hear music online, disrupting them with missing lyrics and moments of silence, prompting listeners to think about the organ that’s missing.
CREDITS :: SID LEE
ECD: Jeffrey DaSilva
ART DIRECTOR: Anna Cumyn
COPYWRITER: Sean Ngo
MOTION DESIGNER: Emma O’ Neill
PRODUCER: Elana Olavesen
AUDIO: Grayson Music Group