ANOTHER DIMENSION

CLIENT: HEINEKEN

Heineken: Another Dimension is an experiential installation created for Canadian music lovers across three different events. Situated within a custom-built dome, festivalgoers would be able to experience a live DJ set by two rising Canadian artists (Ryan Playground and Bambii) as visuals above them transformed with the music.

We knew it was a success when a guy chose to stay in the dome for 30 minutes instead of watching a live concert. But also, he was probably really high.

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