Jughead Eats A Burger
Client: Netflix (Riverdale)
For twelve straight episodes of Riverdale (Season 1), Jughead betrayed his comic book origins by not eating a single hamburger — and our biggest fans were rightfully upset. Knowing he’d finally bite into one in the season finale, we set out to steal the moment on social before the episode aired.
We dropped a sensual, seductive video of Jughead devouring a burger with zero reservations — and maximum thirst appeal.
Fans lost their minds, praising Netflix for being part of the fandom. To date, over 10 million people have experienced serious sexual confusion over a hamburger.




Jughead Eating a Burger Seductively Is the
Most Terrifying, Sexy Thing You've Ever Seen
— Popsugar —
CREDITS :: SID LEE
ECD: Jeffrey DaSilva
ART DIRECTOR: Sam Heichert
COPYWRITER: Sean Ngo, Gaby Makarewicz
EDITOR: Danny Peng
:: SELECTED PRESS
Buzzfeed
Teen Vogue
Gizmodo
Refinery29
A.V. Club
Popsugar
:: FAN REACTION
NetflixUS (FB)
NetflixUS (TW)
NetflixCA (FB