#MorningYes
Client: Starbucks
There’s a real emotional divide between morning people — and everyone else. For those who hit the snooze button, the idea of squeezing in a full workout, scheduling emails, and meditating before coffee feels impossible. Starbucks wanted to help Canadians rediscover the potential in every morning — because the truth is, mornings are what you make of them.
#MorningYes became a rallying cry to inspire people to start each day with a positive mindset. We created an anthemic spot and a series of OLVs featuring photographer Jamal Burger, fashion designer Hayley Elsaesser, and movement creator Amber Joliat. Each video explored how they say yes to every challenge — and meet the morning with intention.
CREDITS :: SID LEE
ECD: Jeffrey DaSilva
CD: Kim Tarlo
DESIGNER: Ariane Leblanc
ART DIRECTOR: Sam Heichert
COPYWRITER: Sean Ngo
PRODUCER: Jennifer Mete
DIRECTOR: Todd Selby
EDITOR: Marka Rankovic (Married to Giants)
AUDIO: Grayson Music Group