LEAVE HER MARK
COMPETITION: NATIONAL ADVERTISING CHALLENGE
AWARD: GOLD (OOH)
Nissan was launching the Nissan KICKS as the latest CUV in the Canadian market. With their primary target being women, Nissan needed to flip negative perceptions and attitudes they had surrounding the automobile industry by empowering women to take control of the wheel and drive their life forward to conquer anonymity.
We chose to break a rule by transforming the tires of every Nissan car driven by a female driver into an ambient OOH symbol that would inspire other women to pursue their unique destination in life.