#MORNINGYES

CLIENT: Starbucks

We’ve come to believe that mornings belong to morning people. But, the truth is, mornings belong to all of us. No matter what your morning looks like, Starbucks believes that your morning is whatever you make it.

Released in early January, #MorningYes is a campaign that inspires us to see what would happen to our days if we started every morning by saying yes with a positive attitude. To help people start enjoying mornings, we even created a new alarm rooted in neuroscience and music theory to help people wake up feeling optimistic.

To show how we all morning differently, we created digital shorts that captured a fashion designer, a photographer, and a movement instructor experience the morning. Despite different routines and beliefs, they all shared the same positive mentality.

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