INTO THE VINE
CLIENT: VQA WINES OF ONTARIO
Vinters Quality Assurance (VQA) wanted to change the perception of Canadian wine and show Canadians that the next big thing in wine was already happening in our backyards.
We commissioned six unique artists to create immersive installations inspired by different VQA wine varietals. When paired with the perfect wine, each installation amplified flavour profiles and unlocked a new way of experiencing wine. With live music and food created by Cory Vitiello, we disrupted the category with our multisensory event and challenged old world preconceptions about wine tastings.