Life In Color

Client: Color Cannabis

In Canada, talking about cannabis brands can be challenging. With a long legal document of rules, the category is a difficult space for any brand to stand out in.

We launched Color as a celebration of the beautiful, enlightened experiences we all share. With Life in Color, we explored the unexpected beauty in the everyday. Our modular, abstract system allowed people to create their own powerful, nostalgic connections to Color — through acts of visual and word association.

 
 

WeedMD Takes a Vibrant Approach to
Recreational Cannabis with Colourful Campaign

— LBB

 

CREDITS :: SID LEE
ECD: Jeffrey DaSilva
CD (DESIGN): Laura Stein
ACD (DESIGN): Dominic Liu
DESIGNER: Sam Dal Monte. Barry McLynn (Production), Burak Ozcan (Digital), Emma O’Neill (Motion)
ART DIRECTOR: Sam Heichert, Anna Cumyn
COPYWRITER: Sean Ngo
PRODUCER: Ashley Chu

AUDIO: SNDWRX

:: SELECTED PRESS
Strategy
DesignBoom
LBB