NAC: Leave Her Mark

Client: Nissan
Category: OOH

When given the opportunity, women are powerful drivers of change who move culture forward. To help women uplift and inspire one another, Nissan reimagined the tire mark as a symbol of progress.

Women around the world were invited to leave their mark — showing how they’re driving change and paving the way for others.

CREDITS ::
ART DIRECTOR: Sam Heichert
COPYWRITER: Sean Ngo

:: RECOGNITION
National Advertising Challenge 2018 - Gold

NAC: Nature First Tokens

Client: Toronto Zoo

Non-Fungible Tokens (NFTs) derive their value from scarcity — the rarer the item, the more it's worth. But what if we treated endangered animals with the same level of attention as rare digital collectibles?

The Toronto Zoo is launching an exclusive collection of Nature First Tokens — NFTs minted in the exact number of endangered animals saved each year through their conservation efforts.

Unlike typical NFTs, these are the first tokens we’ll want to see more of. Because every new token minted means another animal has been saved.

:: RECOGNITION
National Advertising Challenge 2022 - Bronze

Next: Life in Color

CREDITS ::
DESIGNER: Linus Chui
COPYWRITER: Sean Ngo