Client: YouTube

As the OG hub of viral videos, YouTube has always been home to remix culture (think Chocolate Rain, Shoes, and Charlie Bit My Finger). But for Gen Z, the hottest new content lives on short-form video. Arriving late to the party, Shorts needed to steal the spotlight — using YouTube’s iconic content and music library.

Remixed by You tapped into remix culture by showing how anyone can take the content they love and make it their own. To bring it to life, we teamed up with award-winning Canadian producer WondaGurl to remix “Short Shorts” into a certified banger. It became the soundtrack of the campaign, powering our hero video and inspiring over 300 pieces of original creator content.